Optimize Your Website - Test Variety, Test Early, and Test Often ~ KayCee Enterprises
Optimizing and testing your website is one of the most overlooked things business owners DON’T do. Without testing your website, you’ll never know what is working in terms of marketing and/or getting your target market to stay on your site. Testing can tell you which headline works best for instance, or It can tell you which ad is delivering targeted traffic. Testing tells you what your prospect’s priorities are and It tells you where to place your most important information on your website. In fact, testing can tell you just about anything you want to know, if it’s actually done.

What Should You Test

There are so many things you can test on your website; more than you probably have time for. However, when you create a system to test and track any new feature(s) you can track where you should put most of your efforts towards. Because there are so many aspects of your website you can test, I will only list a few here to help you get started: Make sure to:

* Test your headline
* Test your call to action(s)
* Test your opt-in form content
* Test your opt-in form location
* Test your anchor text
* Test your ad placement
* Test your ad copy
* Test your benefits, promise and proof
* Test your opt-in offer
* Test your bonus products
* Test your pricing
* Test button elements like shape, font, and formatting
* Test how people use your site (and why)
* Test new designs

How To Test

Once you’ve made the commitment to test your site, I’ll let you know that the simplest way to test it is called a split test. Split testing can be used for many of the elements of a sales page, opt-in offer, or ad. This strategy requires you to create two versions of said page; the only difference will be the element you want to test. For example, if you want to see which headline will get your target market clicking, you’ll create two identical pages, but page will have a different headline. The headline with the most conversions or actions, wins. Simple.
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If you’re testing for design elements or visitor use, then you can use more advanced technology to help. For example, 4Q by iPerception can help you figure out why people are using your site.

A new design can be tested with a service like UserInput or FiveSecondTest. You can also test your competitor’s sites with these tools. And you can test load times with a program like Keynote.com.

For real insight into your visitor behavior, consider a tool like UserTesting.com. On this platform, you’re provided with a recording of people visiting your site.

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When it comes to testing, you can’t test too much. Of course, don’t spend your last dollar on testing, but keep testing in mind whenever you implement a new feature or design element. Split testing is cost effective and most of the time it’s completely free; other testing may cost you money, but can also save you money in the long run. Before you take any major action with your business website, consider what and how you can test it for success.

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