- Step 1: From Favorite Hobby to Lucrative Side Business
“Do what you love and the money will follow.” Truer words were never quite spoken when it comes to a side business and it’s really true for those who love to code, design, or even hang out on Instagram all day.
Exercise: Brainstorm Some Side Business Ideas
- Step 2: Don’t Get Stuck With a Side Gig that Doesn’t Sustain You
Now that you’ve completed your brainstorming and written out your list, it’s time to review your options and decide what’s probable and what can sustain you in the long term. After all, the last thing you want is to let something that you once loved turn into burnout.
Exercise: Journal About Your Options
- Step 3: Get to Know Your Dream Client
Every business owner has one, and they’re as unique as you are. In this step, you’ll dig deeper and get to know your dream client’s hopes, dreams, struggles and triumphs.
Exercise: Describe Your Dream Client
- Step 4: Scope Out the Competition
There’s a huge difference between an idea and a viable business. The best way to see what’s working is to do a little reconnaissance.
Exercise: Identify Your Competitors
- Step 5: Review Your Competition’s Best Offers
Designing your packages can be difficult when you’re just getting started. Keep an eye out for what others are doing and edit their ideas to match your unique brand.
Exercise: Analyze Offers
- Step 6: Know Your Unique Selling Proposal
What sets you apart from your competitors? What paint points are you uniquely able to fix? When someone does a Google search for your skill(s), what will make them click on YOUR business instead of someone else’s?
Exercise: Add Elements That Are Uniquely You
- Step 7: Your Unique Brand
Now that you know what’s uniquely you, you can design your stand-out branding. Some people describe a brand as your company’s personality or image, but branding is really much more complex than what color palette should you choose.
Exercise: Create Your Brand Board
- Step 8: Build Your Infrastructure
Now let’s get down to business and get your virtual storefront online and ready to meet new clients. Just like back in the day of receiving catalogs in the mail, your dream clients will want to browse to see what you have to offer before buying. Your website is the first impression people see of your business, so take your time to make it a good one.
Exercise: Brainstorm, Buy a Domain, and Order Hosting
Exercise: Install Your New Website
- Step 9: Design Your Service Packages
With your ideal client defined, some of your reconnaissance work done, and your brand firmly established, it’s time to create your service packages and web page.
Exercise: Write Your Services or Work With Me Page
- Step 10: Roll Out The Welcome Mat
Don’t allow a low budget, or the process of hiring a graphic designer, make you stall in your planning. Technically you don’t need to have a professionally designed and SEO-ed website to get started, but you do need a few key pages in place.
Exercise: Create Your Home Page
Exercise: Create Your About Page
- Step 11: Your “Back of the Napkin” Marketing Plan
Wishing for customer won’t make them come; this isn’t “Field of Dreams.” You need a concrete plan. No matter how well optimized your website may be or how often you post on social media, clients won’t find you without you telling them that you’re open for business. And, while word of mouth is a great way to get new clients, starting out will require you to toot your horn a bit while you go looking for those dream clients.
Exercise: Map Out Your Client-Getting Plan
- Step 12: Now it’s Go Time!
Everything you’ve been doing has led to this final step, pushing open your virtual doors and telling the world you’re available for hire! Take that marketing plan and put it into action. Consistent, daily marketing will build momentum, build your reach, and attract the people who need to see and hear your message.
Exercise: Design Your Launch Party
Get your instant-access download now for only $37!