Guest Post: Get Your Gig - Tips on Getting Started as a Freelancer ~ KayCee Enterprises
The American workforce is undergoing a shift that’s going to affect a lot of people as more and more shift to freelance work in the “gig economy.” Freelancing offers a degree of flexibility and minimal distractions, a scenario that’s absolutely necessary for some and very attractive to a great many. It’s expected that as much as 43 percent of the workplace will be involved in freelance work by 2020, a development that indicates there will be tremendous growth in the freelance sector. Whether you plan to launch full-time into the gig economy or use it to augment a traditional nine-to-five income, there will be unprecedented opportunities to work on your own terms and in industries you find interesting and personally rewarding. However, there are some things to know and be prepared for if you plan to take advantage of the gig economy, tips that can help give you a competitive advantage.

Brand Yourself

A solid brand identity can give you a presence that helps you stand out from the competition with a professional and accomplished appearance. Begin with a business name that speaks to your expertise and the service you provide. Keep it short and give it a familiarity, something that potential clients can relate to. Some marketing experts argue that an abstract name is the best way to go, that it’s easier to establish a distinct identity that way. Others insist that it should be descriptive and informative. Whatever you choose, take the time to come up with something memorable. Remember, this will be your profile in the marketplace, so don’t underestimate its value.


In today’s economy, a website is indispensable. Think of it as your “storefront,” a space people can visit for all the information they need about you and the services you offer. If you’re not familiar or comfortable with building a site on your own, seek out a freelance designer or someone you know who can help. It’s an important part of your brand identity, and you’ll want it done right. Your profile and service offerings should be presented in a compelling and accurate manner, which means it’ll need to be written professionally. There are a number of sites that can help you get started and lead you through the website-building process, such as Wix and GoDaddy.
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Bang The Drum

If you’re going into business for yourself as a freelancer, you have some leg work to do. That means letting as many people as possible know about you and what you do. Social media offers a perfect venue for spreading the word. Utilize your Facebook friends and LinkedIn connections and get the ball rolling! Set up a Facebook business page and don’t forget to incorporate Twitter and Instagram into your social media outreach initiative.

Marketing Outreach

You don’t have to be a corporate heavyweight to utilize Web-based marketing tools. MailChimp, for example, is a popular and effective way to get the word out via an email marketing campaign. It’s a tactic that can help you reach more people than you could have otherwise on your own.

A Gig of Your Own

Launching your own business can be the start of something great, a positive professional and lifestyle change. The great thing about it is that you don’t necessarily have to have a specific skill to make it work for you. Take advantage of a personal interest. Dog-walking and dog-sitting services are very popular these days, and a great many corporate employees who own pets are taking advantage of them. If you love dogs, consider going this route. It’s a great way to combine a personal interest with your personal initiative and business acumen. Whatever you choose, use every resource at your disposal to let people know you’re out there.

About Lucy Reed – Post’s Author

Lucy Reed has been starting businesses since she was a kid, from the lemonade stand she opened in her parent’s driveway at age 10 to the dog walking business she started while in college. She created because she was inspired by the growth of the sharing economy and wanted to make it easier for entrepreneurial individuals like herself to find the gig opportunities in their areas.
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