In the path to leverage your time, automation is the best tool in your toolbox. It allows you to get more done in less time (you know my motto – work less and earn more), and to smoothly move people through your sales funnel.
For most small business owners, the one area that’s usually overlooked is your website.
So what can you do to automate your sales on your website? Let’s go through some quick and easy tips you can make.
Build Your Mailing List Using Your Blog
Like all smart business owner, I know that you have opt-in forms on your website. They’re in the header, the sidebar or maybe the footer, and you might have a pop-up to capture more attention as your visitors are about to leave.
But do you have an effective call to action (CTA) at the end of your blog posts? When a new reader is finished reading your posts, they’re primed to learn more. Give them the opportunity to by offering an opt-in at the end of each of your posts.
Even better, make it a logical next step action by creating a related offer for each post. These are called content upgrades and they usually consist of a simple checklist or worksheet, and capture attention by providing even more information about a topic they’re already interested in.
Keep Them Engaged with Related Links
How often do you revisit old blog posts to link to newer content? (I don’t do it as much as I should to be honest 0_0) This is a very important maintenance task that will help provide visitors with the information they’re looking for by linking your related posts together.
Not only is this strategy good for keeping visitors on your site, but it boosts your posts on Google as well. Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and it also helps to boost the rankings of your most relevant posts.
To save time, this is a perfect job for your VA.
Check out my post of 22 Things to Outsource to help save you time.
Use Your Download Pages
No matter if you’re giving away a free report or paid product, your download pages can pull double-duty by offering visitors a “what’s next” option. With free download pages, a related, low-cost product is best as the next step. It gives readers the chance to learn more about you with a small investment.
For paid products, consider offering a complementary product instead. For instance, if you’re protecting your download pages with a membership script such as MemberPress, you can even offer upsells based on what they are buying or already own, making the choice even easier for them.
And if you’re using a double-opt-in mailing list, make sure to make use of that confirmation page, too! That’s the perfect place for a quick upsell or an invitation to join you in your Facebook group or YouTube.
Here’s a good rule of thumb to use on your website: Whenever a reader lands on a page, they should be offered the next logical step to working with you. When you write your blog posts or create your download pages, keep that in mind, and your funnel will practically fill itself.
Making your website work for you is great way to automate your sales process. You’ll go crazy trying to do everything by hand and alone, including marketing and filling your client funnel. Updating your website to help you do this will save you tons of time.
Now I want to hear from you
How have you updated your website to help you makes sales or get potential clients?
Share with us so we can all learn.
About Ky Toure – Post’s Author
My name is Ky Toure and I’m the owner of KayCee Enterprises and the founder of KayCee’s Business Institute. My main focus is to help business owners succeed through streamlining their business and finding thei productivity personality. The goal is to work less while building your revenue.