Let’s talk about Website Wednesday and the topic of your website attracting clients. When you designed your website, you didn’t do it with wasting time and money correct? So why DID you build your site? To get more clients? As a calling card to potential business? Or is it all of the above? (I really hope you chose all of the above)
Does your website clearly convey your company’s unique selling proposition?
What’s a USP? As per Entrepreneur, a unique selling proposition is the factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. So your site should tell your target market what services you offer and why they should choose you over Joe Shmoe (by the way I still wanna meat Joe. I’ve heard LOTS about him) If not then you’re missing one of the main points of a website! Look at your site now before you read on and be honest with yourself; is it telling you why YOU would want to work with yourself over your competition?
Does your site pass the eye test?
When you look at your website, is your logo easily viewable? Can you find your menu without looking too much? Is your brand shining through on your site – colors and font? How “pretty” is your site or does it just look like a jumbled mess? These are the things you need to look at when you’re performing the eye test.
Does your site provide benefits and solutions to the visitor or is it focused on only yourself?
Your website needs to give your visitor ways that you will assist them or their businesses. If it’s just focused on how awesome you are, how pretty you are, or how great your nails looked last week than you’re missing the point! Website visitors are interested in how your company can help make them money, help build their self-esteem, or whatever services your business offers.
Is your site indexed in search engines?
What do I mean by “indexed in search engines”? Indexing is a list of all of the pages that Google has added into their search engine. Google goes to your page and “crawls” your pages (meaning they are basically looking over your page). Based on the meta-tags you’ve placed on your page, index or no-index, Google will take action from there. No-index means Google will crawl your site but will not add it to THEIR index; however, if you have “index” set up in your meta-tags then your page will end up in their engine. How is your site and every page set up?
Is the structure of your website set up correctly so that it will be listed on the first page of search engines like Google, Yahoo, Bing, etc using your keywords?
To do this, every page of your website should be optimized with keyword rich content. The keywords should be yours and not just someone elses’ you picked from. How slow is your site loading? Your site should take under 15 seconds to load for any page your visitors land on. You also need to make sure that you don’t have and excessive amount of broken links and 404 errors on your site. Each page needs to have a unique title, tags and meta descriptions. 100% ensure that your pages are easily shareable (in this age of social media that’s a no brainier).
Next week, I’ll have more website tips and tricks for you so tune in!
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