The whole point of copywriting is to boost sales right? Even if you write with the objective of getting more traffic or newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you’re doing is working? You’re writing, hiring, and writing some more, but do you even know if all your hard work is paying off? The best way to know is to test it, test it, test it!
Speaking of testing, here’s a list of things you need to test regularly in your copywriting endeavors.
1. Your Titles
How do you know which title works over another? Well, you would conduct an A/B test of course! Make two slightly different titles and send one to half of your list and the other to – well, the other half. Then, take note of which one performs better.
2. Your Offer(s)
If you’re unsure about your offers, try testing testing them out with your target market. Like the A/B testing above, only change something minute, and send each out to half of your list. If it’s a sales page them put both pages up and see which performs better.
3. The Format
Are you considering where the reader is seeing your copy? If your audience is reading on mobile devices, is the format effective? You won’t know until you……..what? Test it! That’s right!
4. Clips of Your Content
If you have a long sales page, you can take clips of the content and reuse it on social media, or other places, to see what the response is.
5. New Products
I don’t mean that you should create new products, instead I mean that you test out new automation and marketing products. These products include project management systems, social media marketing automation, email marketing software and more. Stay on the cutting edge by regularly spending some time testing new products.
Are your graphics the right ones to use for your audience? If you’re not sure, conduct an A/B test. Change nothing but the graphics and see how it affects your conversion rates.
We’ve almost completed our list, but we haven’t forgotten a very important aspect of your business you should test; your website’s functionality. Is your site’s checkout process easy to go through? Do your customers run into any problems when trying to make a purchase? Can your potential customers easily contact you? Is your sign up process easy to find and easy for your target market to sign up? This is a very important part of the testing process; consistently testing how and if your website is working properly.
8. Audience Engagement
Have you been posting to social media daily, staying engaged, and basically doing everything you read bout by other owners with a huge following, but you’re still waiting on your fans to respond? If you’re not sure why no one is engaging then ask them! You’ll more likely get a response than not.
Your content should be researched to ensure no errors.. Don’t post false information whether accidentally or on purpose. Check your sources and check your facts.
You don’t want to make things too hard for your readers to understand. If you’re using too many big words or too much technical jargon, change them to more general terms to make it easier on every.. Speak directly to your audience, not at them.
11. What’s in It for Me
Remember the fundamental test for effective copywriting; it doesn’t matter what platform you’re posting the content on, your audience wants to know what’s in it for them. If the copy doesn’t answer how you can help them then you need to start over.
12. Double Ententes
Sometimes double ententes are okay, but in business they can be disastrous. Be careful with accidentally posting something which can be misconstrued as something else.
Yes, spelling matters. Even on social media. (Disclaimer: you may see some spelling errors in my posts. Just remember the key rule; Do as I say and not as I do LOL) Moving on *hides shame while ushering readers forward.*
If you post something that has a sequence, such as a recipe or steps to doing something technical, ensure that it flows in the right order. Ask someone who knows nothing about the topic to read it to see if they can follow the instructions or not.
One of the most important aspects of copywriting is to ensure that your words make sense to the reader. Read and re-read, and have others read for clarity.
16. Above the Fold
No matter what platform you’re putting your content on – print or online, make sure that you’ve written it correctly. What do I mean by this? Well when writing, make sure that the important information goes at the top, explained in the middle, and drive your point home with call to action at the bottom. If a reader needs to scroll down to read more, make sure that’s it’s easy for them to understand this.
Is the content original? Not sure? Well, there are a many ways of testing this out. Use sites such a Grammarly or Copyscape. You want your words to feel familiar to the reader, but not in the sense that they read it somewhere else just yesterday.
Since your main reason should be to boost sales, your first thought should be to look at your sales numbers. Also, if you don’t look at a variety of factors and perform several tests, you may very well continue wasting time on activities with no payoff. You should be aware of what steps are working and what or you might want to stop doing.